Chugai Value Delivery Principles
Chugai lists “patient centric” as one of its Core Values, which are a key element of its Mission Statement.
To realize the true essence of “patient centric,” we formulated the Chugai Value Delivery Principles based on three perspectives, as explained below: evidence, solutions, and an ecosystem. The principles serve as an action policy for the Value Delivery divisions (Marketing & Sales, Medical Affairs, Safety) to coordinate and go beyond a product-centered approach and work to provide comprehensive healthcare solutions.
Going forward, we will develop our unique competitive edge based on these principles into a global role model, provide comprehensive value in terms of therapeutic effects and QoL, and contribute to maximizing benefits for individual patients.
The Three Perspectives of the “Chugai Value Delivery Principles”
We will pursue optimal evidence, solutions, and ecosystems for patients, medical professionals, and communities, and aim to achieve patient centric optimization*1 that ultimately maximizes benefits*2 for individual patients.
- *1 Patient Centric Optimization：A key concept of value delivery, optimizing evidence, solutions, and an ecosystem to maximize benefits for individual patients
- *2 Comprehensive value covering not only therapeutic effects, but also QoL and satisfaction
- *3 MPP：An MR development program (Medical Partner for the Patients)
- *4 KOL：Key opinion leaders: Doctors and other experts with wide-ranging influence in the healthcare industry
01. Evidence Generation
- Unique clinical and non-clinical research
- New indicators for utility and value
- Safety science for preventing severe events
02. Solutions Based on Individual Value
- Follow up on individual patients
- Partner MPP, high expertise
- Innovative customer engagement
03. Creating an Ecosystem
- Support for multidisciplinary team care
- Long-standing regional medical coordination
- Broad collaboration: Engage with KOLs, academic societies, and patient groups
