CEO Message “Becoming a Top Innovator in the Healthcare Industry”
In 2019, Chugai Pharmaceutical adopted a new Envisioned Future: Become a top innovator for advanced and sustainable patient-centric healthcare, powered by our unique strength in science and technology and the alliance with Roche. Chairman & CEO Tatsuro Kosaka discusses our path for achieving this Envisioned Future.
Chugai Pharmaceutical was founded nearly 100 years ago as a pharmaceutical importer. Our ambition to introduce overseas medicines in Japan, and provide Japanese medicines globally is expressed in the company name “Chugai.” Learn in this 140 sec. video about our aim to become a top innovator in the healthcare industry for advanced and sustainable patient-centric healthcare.
Saving Lives! Medic-boy’s Big Adventure
A Fun Guide to Advances in Personalized Healthcare
Medic-boy travels around the world while training. But there are monsters along the way...Through the adventures of Medic-boy as he journeys on his training mission, we explain the meaning of personalized healthcare and the efforts to advance this approach.
We face one person
“It’s not cancer. It’s one person.”
Chugai has been contributing to the advancement of personalized healthcare, where treatment decision is made based on information such as genes, especially in oncology area.
In the new advertisement, “It’s not cancer. It’s one person.” is used as the main copy to express Chugai’s leading position in personalized healthcare and its determination to pursue innovation. The film is made of a unique style, in which Mirai Moriyama, an actor who continuously pursue innovative creation, starts a monologue in a space with a symbolic DNA placed in the center.
Cast : Mirai Moriyama
Chugai Brand Movies
Attentive to the Feelings of Patients
The treatment of rheumatoid arthritis is advancing.
It’s important to get the help from a specialist to get the right treatment.
Don’t give up on your treatment or for your loved ones.
Systemic Lupus Erythematosus “Tomorrow's Moon”
May 10th is World Lupus Day.
Established in 2004 by World Lupus Federation, World Lupus Day aims to create greater awareness of an autoimmune disease called SLE (Systemic Lupus Erythematosus).
On the occasion of the fifteenth World Lupus Day, Chugai Pharmaceutical has released a movie titled “Tomorrow’s Moon.”
This short movie features the story of an SLE patient who suffers from an “issue” that she hesitates to discuss with people around her.
See how the medical professionals, the patient’s coworkers, and the patient herself resolve this issue.
With A Wish
The pain of rheumatoid arthritis is difficult to be understood by others. Consulting the specialist and beginning the treatment early may give patients hope.
Through this short movie, “With A Wish,” Chugai aims to increase disease awareness and support patients and their families smile again.
Rheumatoid arthritis “Mother’s lip stick”
As rheumatoid arthritis progresses, it becomes even difficult for patients to make-up themselves.
This short movie was produced with Chugai Pharmaceutical’s aspiration for supporting the treatment of rheumatoid arthritis, so that patients may be able to fulfill their desire to keep on “looking good.”
Lions Health 2016, Pharma, Bronze Prize winning video