Videos & Advertisements
The Road to Becoming a Top Pharmaceutical Company
Chairman & CEO
The movie introduces business activities and unique strengths of Chugai Pharmaceutical.
This movie explains about the mechanisms of action of antibody drugs that Chugai is focusing their efforts on using breast cancer and rheumatoid arthritis as examples. It also introduces to the cutting-edge antibody engineering technologies with an intention to have viewers better understand the potential of future antibody drugs.
Discovering new treatments to transform the world.
Through this dynamic video, Chugai aims to convey its strong wish to find new medicines and deliver them to patients around the world.
Past TV Commercials
"Discovery. Creativity in Pharma." aims to communicate Chugai’s innovative and unique approach of drug discovery to contribute to healthcare worldwide. The balloon art by Ms. Janice Lee Kelly from America was chosen.
This art motif features “nano sculptures” by South African sculptor Jonty Hurwitz. “TRUST”, one of his representative works created through the use of a technique known as “multiphoton lithography” was verified in the Guinness Book of World Records as the smallest sculpture of a human form. It truly is a piece exemplifying “INNOVATION BEYOND IMAGINATION”. Images taken with an electron microscope are used in the commercial. The sculpture of the surfer and the elephant that appear in the commercial are new pieces that were created for this commercial.
Chugai Brand Movies
We have many strengths. We have many things we wish to attain. These are what we wanted to express in our slogan, ‘INNOVATION BEYOND IMAGINATION’.
This is a story based on a real episode. We put together our wishes to help patients regain hope for a brighter future.
Chugai Primary Movies
The pain of rheumatoid arthritis is difficult to be understood by others. Consulting the specialist and beginning the treatment early may give patients hope.
Through this short movie, “With A Wish,” Chugai aims to increase disease awareness and support patients and their families smile again.
As rheumatoid arthritis progresses, it becomes even difficult for patients to make-up themselves.
This short movie was produced with Chugai Pharmaceutical's aspiration for supporting the treatment of rheumatoid arthritis, so that patients may be able to fulfill their desire to keep on “looking good.”
Lions Health 2016, Pharma, Bronze Prize winning video