TOKYO, December 23, 2020 -- Chugai Pharmaceutical Co., Ltd. (TOKYO: 4519) announced that it has launched a new TV commercial expressing its commitment to promoting the development of personalized healthcare.

As a pioneer in Japan, Chugai has been contributing to the advancement of personalized healthcare, in which treatment plans are prepared according to each patient’s genetic information and other data.

In the new TV commercial, actress Erika Toda, representing the feelings of patients, appeals to Chugai, a leader in the promotion of personized healthcare, saying, “Personalize My Healthcare, Please.” Against the background of spiral staircases symbolizing DNA, the commercial expresses hope and the future that will open up with the advancement of personalized healthcare.

Chugai aims to enhance understanding of the company and build trust with its stakeholders by implementing branding activities to convey its determination and the strong desire of its employees to further advance personalized healthcare and solve unmet medical needs through innovation.

[Outline]

• Title:  “Personalize My Healthcare, Please.” (30 seconds)
• Launch date: Wednesday, December 23, 2020
• Broadcast area: Nationwide
• URL: https://youtu.be/1McucTXit2E (Japanese only)

[About the cast: ERIKA TODA]

Born in Hyogo Prefecture in 1988. Active as an actress who plays a wide range of roles from comical or unique characters to pure, innocent, and serious ones. In 2018, she became the first Japanese muse for Lancôme, a French luxury cosmetics brand. She has taken major roles in various movies and TV dramas such as Fuji TV’s “Code Blue” series, TBS’s “SPEC” series, 2019 films “Organ” and “The First Supper”, and NHK’s serialized drama program “Scarlet”. She also appears in TBS’s new drama series “My House’s Story” to be aired from January 2021 (at 22:00 every Friday).